Match‑3 Mania: The Psychology Behind the Craze 🍬🌀

When Candy Crush Saga launched in 2012, few predicted match‑3 would dominate mobile revenue for a decade. We dissect its irresistible feedback loop and examine healthier play patterns.

Dopamine on Demand

Variable‑ratio reward schedules keep anticipation high. Color explosions and satisfying chimes provide instant sensory gratification.

Monetization 101

Soft currencies (lives) gate play; hard currencies (gold bars) bypass frustration. Developers leverage urgency with limited‑time events.

Healthier Habits

Set a 20‑minute timer, disable non‑essential notifications, and treat extra moves as a treat not a reflex.

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